There has been a great deal of scorn poured on Las Vegas from the academy. From its low creative city ranking, its over-reliance on too narrow an industry base and its crippling ecological effects, Sin City has been attacked by urban, economic and environment geographers respectively. Baudrillard (1994: 91) has been equally as disparaging stating that the ‘liquidation’ of the mediated advertising architecture, and the “reabsorption of everything into the surface (whatever signs circulate there)… plunges us into this stupefied, hyperreal euphoria that we would not exchange for anything else, and that is the empty and inescapable form of seduction”. The city that seems to represent nothing but a simulacrum of itself and is awash with rampant hawkish capitalism, is designed in toto to rid you of as much financial, social and personal capital as is possible.
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