Category: advertising
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“Got your number”: 118118 as the cultural ghosts of a future we never had
In the early 2000s, before the global financial crash ripped the world apart and the latent fascistic tumult was cloaked in a burial shroud of capitalist realism, the soon-to-be outgoing Labour government was not immune to the heady allure of the privatisation drug. In their sights was the clumsy, but…
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90s Lads’ Mags and the toxic masculinity we can’t escape
Like any teenage boy with his hormones raging, I admit to there being the odd poster of Jennifer Aniston on my bedroom wall alongside Pearl Jam, Faith No More and Duncan Ferguson. I was a child of the 90s, so of course I was exposed to the ‘lads mag’ culture…
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Bubblegum Dystopia: The Sweet Decay of Late-Stage Capitalism
I recently came across the term ‘bubblegum dystopia’ (this video explains that it comes from a quip about Terry Gilliam’s 2014 film The Zero Theorem) and oh yes, it’s a *chefs kiss* description of the current conjuncture of late-stage palliative capitalism we find ourselves in… Because while the world boils,…
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The (not so) original sin of Apple’s ‘Crush’ Advert
Apple have a bit of history with controversial commercials. The infamous 1984 cinematic ad directed by Ridley Scott won a sack full of awards, but many commentators highlighted how it signalled the birth of a kind of consumerist tech capitalism in which products’ branding and image were far more important…
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Pixel 8’s ‘best take’ and the Digital Dystopia
By now, you will have no doubt seen adverts for the new Pixel 8 mobile phone. One of it’s key new innovative features is it’s AI-infused camera technology, notably ‘best take’ (advertised above, if you can stomach it). This feature, which the adverts are keen to show in a fun,…
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Advertising, Desire and post-capitalism
Kylie Jenner’s infamous Pepsi ad, that was pulled after a public outcry that it trivialised the Black Live Matter protests in 2017 Advertising shits in your head. It permeates every aspect of our waking (and perhaps soon, non-waking) lives, manipulating our innermost desires, and shaping our perception of what we…
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