Category: advertising
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The (not so) original sin of Apple’s ‘Crush’ Advert
Apple have a bit of history with controversial commercials. The infamous 1984 cinematic ad directed by Ridley Scott won a sack full of awards, but many commentators highlighted how it signalled the birth of a kind of consumerist tech capitalism in which products’ branding and image were far more important…
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Pixel 8’s ‘best take’ and the Digital Dystopia
By now, you will have no doubt seen adverts for the new Pixel 8 mobile phone. One of it’s key new innovative features is it’s AI-infused camera technology, notably ‘best take’ (advertised above, if you can stomach it). This feature, which the adverts are keen to show in a fun,…
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Advertising, Desire and post-capitalism
Kylie Jenner’s infamous Pepsi ad, that was pulled after a public outcry that it trivialised the Black Live Matter protests in 2017 Advertising shits in your head. It permeates every aspect of our waking (and perhaps soon, non-waking) lives, manipulating our innermost desires, and shaping our perception of what we…